gmcg store


According to design curator Paola Antonelli, the hoodie’s history stretches back over 3,000 years to the ancient Greeks and Romans. Hoodies would once again have a moment with Medieval monks.

By the 17th century, women had started to wear hoods to hide when they went to meet with their lovers. While they helped these ladies avoid scandal, they were also seen as scary. Hoodies had woven themselves into the fabric of society’s associations with death, attached to both the Grim Reaper and executioners.

 The modern-day hoodie was invented in the 1930s by Knickerbocker Knitting Company, which became the brand Champion. It was developed to help warehouse labourers in upstate New York stay warm during the frigid winters. From there, it was adopted by workmen and athletes everywhere.

See the full Collection

sign your life away